Elad Itzkin AI Consultancy
Independent practice · Since 2023

The work worth automating is the work nobody wrote down.

I embed with your team, learn how the work actually moves, and build the automations that take the repetitive parts off your people. The point is a team that moves faster, not a tool you bought. AI where it earns its place, ordinary software where that is the honest answer.

One request, traced end to end the map I build in week one
01 INTAKE Request arrives by email 02 BY HAND Read, classify every single one 03 RETYPE CRM, then sheet same data, twice 04 WAITS Approval chased in chat 05 DONE Fulfilled customer replied to 4 min each sits overnight
manual or waiting the unit of work nothing here is in the process documentation
Track record
Products I have worked on
  • ViaEurope
  • M&S
  • Ann Summers
  • CoWork From Home
  • BuildItPlayIt

Past professional experience on these companies' products, before this practice. Not clients of the consultancy.

The premise

Most automation projects start with a tool and go looking for a problem.

That order is backwards, and it is the reason so many of them stall after the pilot. The tool gets bought, a demo gets built, and then it meets a process that nobody fully understood, including the people inside it.

What actually drains a team is rarely in the documentation. It is the spreadsheet someone rebuilds by hand every Monday. It is the four systems one request passes through. It is the message thread that exists only to chase an approval. You do not find that in a workshop. You find it by sitting inside the team while the work happens.

So that is what I do. I join the team for a defined period, trace the real process, and we decide together what is worth automating. Then I build it and hand it over.

Usually that means owners and department leads at small and mid-sized companies: close enough to the work to feel where it drags, with enough authority to change it.

How I work
01

Inside, not across the table

I work in your tools, your channels and your meetings, as a member of the team rather than a visitor with a deck. People tell you different things once you are in the room every day.

02

Process first, tool second

The map comes before the technology. Some of the best answers are a rule change or deleting a step, and I will tell you when that is the case instead of selling you a model.

03

Built to be handed over

Every automation ships with documentation, a named owner on your side, and a plan for what happens when it breaks. The goal is that your team runs it without me.

What I look for

Seven signs a process is worth a closer look

  • The same data gets typed into more than one system.
  • Someone's job exists mainly to move information between two tools.
  • A recurring report is assembled by hand on a schedule.
  • Inbound gets read, classified and routed by a person every time.
  • Approvals are chased through messages rather than requested in a system.
  • Work pauses overnight because one specific person has to look at it.
  • The answer to "how does this work" changes depending on who you ask.